Your staff at all levels can make compelling proposals using our structure and tools.
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The Case Maker™ Essentials

Make Simple Proposals

Support Staff

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The Case Maker™

Present Ideas Persuasively

Middle Managers, Technical Specialists, and High Potentials

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The Case Maker™ Advanced

Build Convincing Business Proposals

Senior Managers, Senior Technical Specialists, and High Potentials

Business Issue

Employees at all levels struggle to develop and present proposals to improve products and processes.

This stifles progress and indicates an issue with communication and persuasion skills within an organisation.

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Business Need

There is a need for a training programme which can help employees to deliver compelling proposals.

Upon training, employees become capable of driving change and fostering innovation.

Business Impact

When higher management receive structured proposals, they can make informed decisions quickly.

With well-thought-out proposals, meetings become shorter and more productive.

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What are the core modules and objectives in The Case Maker™?

Audience Analysis

Understand the decision-maker to tailor the proposal


Build the business case for the proposal


Strengthen the reasons for why the proposal should be approved

What is the difference between the versions?

We customise the programme for the different target learners, adjusting for simplicity, complexity, more practice, and more depth. The more advanced versions contain added material as learners require more knowledge and skills in their roles.

In High-Performance Presentations Coaching, we work one-on-one, in pairs, or in small groups with your senior managers, technical experts, and high potentials to enhance their complex business proposals.

Product Uniqueness

The Case Maker™ focuses on crafting compelling business proposals – setting it apart from typical presentation skills programmes.

It has been conducted for global organisations in the US, UK, Europe, and the Asia-Pacific.

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Post-Training Reinforcement

Our training programmes come with a user-friendly Behaviour Change system for the learner. Ask us about our solution that helps your staff to apply their newly acquired skills at work.

Have more questions?

Talk to us about the needs for different target learners in your organisation.


The course provided a framework to present our thoughts in a structured manner, which is crucial for our line of work.
March 2023Finance
The programme has provided us with critical tools that we can use to effectively get the message across, regardless of who the audience is.
September 2023Manufacturing
Very practical steps to present a case, whether in or out of a work environment. There are clear examples and lots of opportunities to practice.
November 2023Telecommunications
We use this case making skill in our day-to-day business communication. They help to structure our proposal, which leads to more effective decision-making.
December 2023Oil & Gas