The Challenge
- You cannot win new customers with business presentations that are ‘just okay’.
- It’s difficult to drive progress when internal presentations or meetings lack vital information and are unclear.
Senior managers and technical experts are expected to present their ideas and convince high-level leadership teams, high-value clients, and government bodies. At this level in their careers, crucial presentations are a daily occurrence. But, they often don’t hit the mark.
When delivering crucial presentations, common shortfalls include:
- Lack of pre-framing
- Lack of logical structure
- Inability to justify proposals
Lack of pre-framing
Lack of logical structure
Inability to justify proposals
The Solution
The Case Maker™ Advanced is your complete toolkit for creating and presenting persuasive business proposals to demanding audiences. It teaches your senior managers and technical experts how to structure compelling proposals and present them with clarity and confidence. This programme incorporates advanced techniques in audience analysis, proposal structuring, storytelling, skills for influencing, and delivery – to achieve maximum engagement and buy-in from the audience.
How The Case Maker™ Advanced Works
By the end of the programme, your professionals will have mastered how to:
- Analyse their audience
- Frame their proposals – ensuring that their presentations meet expectations
- Justify their proposals
- Use shortcuts to write presentation scripts in a fraction of the time
- Organise presentations using storytelling techniques to keep their audiences glued to their seats
- Build multi-layered arguments that are tested for flaws and loopholes
The Solution
The Case Maker™ Advanced is your complete toolkit for creating and presenting persuasive business proposals to demanding audiences. It teaches your senior managers and technical experts how to structure compelling proposals and present them with clarity and confidence. This programme incorporates advanced techniques in audience analysis, proposal structuring, storytelling, skills for influencing, and delivery – to achieve maximum engagement and buy-in from the audience.
How The Case Maker™ Advanced Works
By the end of the programme, your professionals will have mastered how to:
- Analyse their audience
- Frame their proposals – ensuring that their presentations meet expectations
- Justify their proposals
- Use shortcuts to write presentation scripts in a fraction of the time
- Organise presentations using storytelling techniques to keep their audiences glued to their seats
- Build multi-layered arguments that are tested for flaws and loopholes
Who will benefit
The Case Maker™ Advanced is great for senior managers and technical experts who deliver complex and mission-critical proposals to internal and external stakeholders – including top management, the board of directors, important B2B clients, and government bodies.
For your professionals who create non-complex proposals, see The Case Maker™.
Post-Training Reinforcement
If you’re worried about learning retention after a programme has concluded, learn more about encouraging long-term behaviour change through post-training reinforcement.
Your Business Impact:
Faster decision-making: When managers present proposals with structure and clarity, critical business goals can be achieved faster.
Increased sales: By making a good case, your clients will find it hard to say no.
Who will benefit
The Case Maker™ Advanced is great for senior managers and technical experts who deliver complex and mission-critical proposals to internal and external stakeholders – including top management, the board of directors, important B2B clients, and government bodies.
For your professionals who create non-complex proposals, see The Case Maker™.
Post-Training Reinforcement
If you’re worried about learning retention after a programme has concluded, learn more about encouraging long-term behaviour change through post-training reinforcement.
Your Business Impact:
Faster decision-making: When managers present proposals with structure and clarity, critical business goals can be achieved faster.
Increased sales: By making a good case, your clients will find it hard to say no.
Face-to-face or Virtual
All our training programmes are available as face-to-face or virtual instructor-led training (VILT). Can virtual training be engaging? Our participants give us a resounding, “Yes!”